Most brands and
companies who have struggled in the past, have not only improved their
products/services, but they have also invested in enhancing their design. Some
would claim that focusing a percentage more in design than content is
incredibly beneficial especially in the long-run. Design is an empowering and
vital element in a brand or company’s progress and continued success. It’s that
empowering that it can exceed the prowess of the content. Designers, masters of
their craft, are the best at that. They examine the need or problem, then that
would determine what they shouldn’t do. Afterwards, they will seek to light up
the solution and that is design. In the end, design paves the way.
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