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“Good design goes to heaven; bad design goes everywhere.”



Dieter Rams: 10 Timeless Commandments for Good Design
Who is Dieter Rams, first of all? Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. About 50 years ago, in his quest to answer the question “Is my design a good design?”, he developed the 10 principles of good design, sometimes also known as 10 commandments. It’s amazing to see how valid these principles are today, so much that we might feel than even more than back then, when Rams actually wrote them!
According to Dieter Rams, good design:
  1. Is innovative
  2. Makes a product useful
  3. Is aesthetic
  4. Makes a product understandable
  5. Is unobtrusive
  6. Is honest
  7. Is long-lasting
  8. Is thorough down to the last detail
  9. Is environmentally friendly
  10. Involves as little design as possible
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