“Practice safe design. Use a concept.”

How important is concept in design?

According to Lana Fowler, a concept is the founding idea behind a design. It’s the why and the how, and it informs decisions until completion. Many of our clients know that a concept is an important part of design, but often tight budgets limit the value placed on this phase. We believe that in most cases, great looking design isn’t enough to build lasting relationships with your customers. It must be paired with a concept and strategic thinking in order to gain the attention of your customer, and hopefully make them return.

As a creative agency, we value this concept stage very highly. It’s a process in which we use lateral thinking to brainstorm, discuss and critique the ways in which the project could be approached. Very often at Ambition this involves every member of the team, ensuring our clients get the most out of our services.

Major credits to: https://www.ambitioncreative.co.uk/blog/importance-of-concept/

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