“Graphics is the visual means of resolving logical problems.”

According to Justin Baker from Muzli, you can use design to solve problems. Below are his implementations:

Start with defining the problem — What are you looking to solve? Is this problem worth solving? Will solving this problem positively impact the user experience and business outcomes?
Define the metrics and expected outcomes — What metrics are you looking to move? Why these particular metrics? What outcomes do you expect? How long will you need to measure? How will you measure?
Define the constraints — What resources do you have at your disposal? What is your timeline? What is the project scope?
Identify the appropriate design mechanics — Not every design project requires the full suite of design tools. You should adapt your design process to most efficiently drive positive outcomes for your organization.
Design, Test, Iterate — This would be your normal design process.
Measure the Outcomes — Has the design solution positively impacted the metrics? Were your outcomes as expected? What was unexpected? Have you measured for long enough to know?
Accelerate Outcomes — What can you do accelerate the outcomes? This is where you can decide to iterate on the design itself or maybe reassess the problem statement, outcomes, and constraints.

For the full story and credits, it goes to Justin Baker from Muzli:

https://medium.muz.li/designers-solve-problems-they-dont-push-pixels-5f53b3ba927a

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Comments

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