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“Color does not add a pleasant quality to design – it reinforces it.”


According to Virginia from Evans Alliance, an effective graphic design is achieved through a combination of critical elements like color. Color is an element of art created when a light spectrum strikes an object and reflects back to the eyes. Whether it’s a company logo, cards, or any other piece of art, color is as important as the information you intend to relay.
In graphic design, understanding how to apply color schemes is vital.
These contain analogous colors which exist together on a color wheel.
They can be complementary and opposite to each other. Or they may be split complementary colors which includes a primary color and the two colors on both sides of its complement.

When forming an image, color creates a focal point in addition to organizing hierarchies. Advertisers and designers clearly know that color changes the mood of prospective consumers and how they perceive the product. The human psyche subconsciously assigns a certain feeling for every color. This makes brand recognition highly dependent on the color applied.
Major credits to: https://evansalliance.com/role-of-color-in-graphic-design/
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