David Airey's 10 golden rules of logo design
According to Nick Arson and David Airey, logo
design is important because Your logo is you or your
business' first point of contact with the outside world. If people connect with
your branding, the likelihood is that they will open up to whatever it is
offering them. Great logo design requires a complex mixture of
design skills, creative theory and skilful application.
1.
Lay the groundwork
2.
Treasure your
sketchpad
3.
Work in black and
white
4.
Keep it appropriate
5.
Aim for easy recall
6.
Strive for
difference
7.
Consider the
broader identity
8.
Don’t be too
literal
9.
Remember symbols
aren’t essential
10.
Make people smile
For the full credits and story: https://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221
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