“Accessible design is good design.”

David Airey's 10 golden rules of logo design

According to Nick Arson and David Airey, logo design is important because Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application.

1. Lay the groundwork

2. Treasure your sketchpad

3. Work in black and white

4. Keep it appropriate

5. Aim for easy recall

6. Strive for difference

7. Consider the broader identity

8. Don’t be too literal

9. Remember symbols aren’t essential

10. Make people smile

For the full credits and story: https://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221

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