“Good design is the most important way to differentiate ourselves from our competitors.”

The Face Off: Good Design vs. Great Design

According to Kevin Barber from Lean Labs, this is the points you should look for when differentiating good design and great design.

How can you tell if a website is simply good or excellent?

Good design you can spot, break down, and document both what you like and how it was done.

Great design is almost invisible.

You barely notice the design itself. It's as if you were instantly engaged with the overall experience.

Good design generally elicits the following comments:

That's a cool homepage masthead!
Wow, you have neat navigation drop-downs.
I love that infographic!
The images on the team page are so cool.
Your landing page looks so good on mobile.
I love your blog layout - so easy to read!

Meanwhile, here's what your users will talk about when you employ great design in your marketing toolbox:

I totally get your brand's clear message!
I was looking at your site, but before I knew it, I downloaded an eBook.
How many years have you been refining this site?
I dig your company culture and how you treat your customers.
Your brand is like family to me!

In a nutshell, good design delights the user. Great design, however, is a step ahead of the former. It engages, converts, and forges a connection between your brand and users.

Full credits to: https://www.lean-labs.com/blog/good-design-vs.-great-design-whats-the-difference

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Comments

“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand.”

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