“You are what you are seen to be.”

20 actionable tips to build a winning visual brand identity

Brand Identity is defined by how your audience perceives you. Below this are the tips or questions by Jacqueline Thomas from Canva that will you help you build a visual brand identity.

1. Who is your audience?
2. How do you offer value?
3. How do you visualize your personality?
4. How do you find the emotion?
5. How often should you tell your story?
6. Do you keep it simple?
7. Do you keep it consistent?
8. Are you easy to understand?
9. Do you speak the language?
10. How do you brand on social media?
11. Are you confused about logo?
12. Are you using the right font?
13. Are you using the right colors?
14. Have you considered black and white?
15. Do you interact for feedback?
16. Have you created a template?
17. Do you keep a reference library?
18. Have you unified your team around your brand?
19. Are you relatable?
20. Are you forgetting about video?

Major credits to: https://www.canva.com/learn/20-easy-tips-build-visual-brand-identity/

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Comments

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