“Art is nothing more than creating an emotion in your own form.”

8 Ways to Evoke Positive Emotions in Visual Design

1. Focus on a Single Emotion - If you can establish a single primary emotion, that eliminates a lot of non-ideal design work, and the targeted sentiment becomes your design objective.

2. Focus on Brand Attributes and Product Benefits - Basically, ask what the brand is at its very center, its heart.

3. Focus on the Audience - Knowing the target market of your client will help you even more in understanding how to evoke the right emotions.

4. Anticipate Concerns – Consider any concerns your client may have with the concept.

5. Create Metaphorical Comparisons - A metaphorical comparison in design is done by comparing the brand or product to a seemingly unrelated item.

6. Use a Symbol - Sometimes an emotion can be conveyed with a simple symbol.

7. Create a Character - A mascot as a visual is a great way to personify a brand.

8. Choose the Right Elements - The right concept with the wrong design elements will end up creating mixed signals.

Major credits to Tara Horner: https://www.sitepoint.com/8-ways-evoke-positive-emotions-visual-design/

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