1. Consider the product’s goal – know the purpose of the product then allow variations
2. Consider who will be using it – always know who your target audience is and what their problems are
3. Consider what your audience intends to do with it – though a product has a main goal, each user differs with their intentions
4. Is it clear how to use it? - clarity is key to functional design
5. How does your user know it’s working? – adequate feedback to be clear if a task is completed
6. Is it engaging to your users? – engagement is really the key for satisfied customers
7. How does it handle mistakes? - good design takes into account the possibility that users make mistakes
Major credits to: https://www.smashingmagazine.com/2008/08/7-essential-guidelines-for-functional-design/
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